ROI

Don't share your ROI

Return on investment (ROI) has become a favourite metric in news articles, blogs, and case studies to prove how effective a specific marketing…


Calculate Sales: Cutting or Increasing the Price

Product price directly influences gross profit in your P&L, but just because you can change the price, should you? I have prepared two…


Sterling Silver Ruler $450

Short-termism in Marketing

Long-term and short-term There is no doubt that a long-term brand building strategy brings many advantages. Strong brands deliver premium margins,…